Social Media Influencer
Social media offers everyone the opportunity to be a video star, and for popular personalities, can be quite lucrative. One six-year-old generated $11 million in revenue in 2017, with his parents “filming” him unboxing and reviewing toys.
Let’s look at how another family could create unboxing videos using VidiMo.
VidiMo makes it easy to create such videos, allowing producers to set up the show in advance – including scene layouts, pre-recorded media, overlay graphics and background graphics – then switch them live during the show. For example, the young star’s dad could add an intro video and a clip provided by the manufacturer of the toy being reviewed, then play them both during the show before the toy is unboxed. He could also add lower-third graphics containing information about the product and manufacturer’s website, as well as titles to introduce on-screen guests such as friends or siblings.
In the above-mentioned six-year-old’s videos, we never see the dad because he’s behind the camera. With VidiMo, it would be easy for his dad to switch to the cell phone’s rear-facing camera to ask a question, and then switch back to the HDMI camera source for the viewers to see the young star’s response. He could also switch to a scene where both cameras are part of the layout, so the viewer could see both the father and son at the same time.
VidiMo also allows for titles and overlay graphics be switched independently of the current scene. This allows elements such as the toy manufacturer’s logo to be shown sometimes, but hidden when it would be distracting.
With VidiMo, anyone can be a reporter. On broadcast TV newscasts, we often see a reporter in a remote location where the event is taking place. They show live video of the scene, conduct live on-site interviews, and cut away to recorded video clips. Meanwhile, graphics and titles – such as the names of interviewees – are overlaid throughout the segment.
Let’s look at how a VidiMo user, Jane, could produce this type of news segment about a “kite festival” –doing it by herself, without the need for even a two-person crew.
In advance of the newscast, Jane uses the VidiMo App to make title graphics in for the people she has scheduled for interviewing later in the day. She also sets up two VidiMo scene layouts: one incorporating full-screen video from an HDMI camera source, and another with full-screen video of the rear camera on her smartphone.
When Jane arrives at the event, she sets up VidiMo for handheld mobile filming, and sets out to pre-record content to fill the live broadcast. She records an interview with the event organizers, switching live between HDMI video of the interviewees and the cell phone camera showing her as the interviewer. Next, she records several clips of kites flying and other general footage of the event, including interviews with some festival participants.
Jane then makes additional title graphics for the participants she interviewed, and sets up more VidiMo scenes which include the interview clips and the other filler videos she just recorded. With all the elements ready, she sets up the VidiMo scenes in the order they will appear in the live show so she can cue them up on the fly.
For the live broadcast, she sets up the camera and VidiMo on a tripod so she can be in front of the camera this time, using VidiMo’s remote control to switch scenes. She also sets up the HDMI camera to capture a wide shot. It’s time to go live!
- Jane starts broadcasting the live stream in VidiMo.
- The show starts with [Scene 1], showing looping pre-recorded video of kites flying and a graphic overlay that says “Kite Festival”.
- Standing in front of the camera, Jane switches to [Scene 2] using the remote, with full-screen live video from her smartphone and her title graphic. “Hello, this is Jane Jones reporting from the Kite Festival in Some Town USA…earlier, I talked with the organizers, Joe and Pete.”
- Again using the remote, Jane switches to [Scene 3], featuring the pre-recorded organizer interview. During the first 15 seconds of playback, Jane triggers the organizers’ title graphics. With an automated “video end” action set on the media in the scene, VidiMo automatically switches back to the live camera view of Jane [Scene 2] when the clip ends.
- Jane continues live, “Thanks Joe and Pete. We also had the opportunity to talk with some of the participants.”
- Jane switches to [Scene 4], which shows the pre-recorded video of the participant interviews. Again, she triggers the participants’ title graphics when they are introduced. At the end of this video, VidiMo has been programmed to switch to [Scene 5], showing the live wide shot from the HDMI source.
- Back in front of the camera with kites in the background, Jane wraps up her dialog.
- At the end of the broadcast, she uses the remote control to stop the live streaming and recording.